3 Tips for a Seamless Open Enrollment Season

May 25, 2017
Express Scripts helps clients simplify open enrollment to create a seamless and stress-free experience for employees.

While open enrollment isn’t one of life’s most exciting experiences, it is critical to your employees’ health and wellbeing. Engaging your employees in the open enrollment process can be a struggle for any company, no matter its size, because employees often find it overwhelming and stressful. The following tips from Express Scripts can help you simplify open enrollment to create a seamless and stress-free experience for all of your employees.

Communicate early, often and clearly

You want your employees to feel confident, informed and secure about their benefit choices once the open enrollment period officially begins. The best way to achieve that is by communicating early, clearly and frequently.

Waiting until right before open enrollment begins to educate your employees about upcoming benefit changes or new benefit options can cause confusion and stress. Whether it’s holding staff meetings, posting a series of blogs or communicating via email or company newsletters, give your employees plenty of time to digest their options, review their pharmacy plans and ask questions.

It’s not only important to cover key topics like open enrollment deadlines, upcoming benefit changes or how to make benefit changes, but it’s also critical to create communications that are clear, straight forward and simple to understand and digest. One of the best ways to avoid confusion is to steer clear of technical jargon and confusing acronyms. Also don’t overwhelm and overload your employees with all the information at once.

Ideally, open enrollment should not be the only time you’re talking to your employees about how to maximize their pharmacy benefit and prepare them for the open enrollment season.

Drive your members to your Express Scripts Open Enrollment website

Express Scripts open enrollment websites are simple and intuitive for members to use. They’re designed to focus on member experience and feature relevant content for prospective and existing members year round. All of our client open enrollment websites are client-specific and created by request, which allows you to capture prospective member emails to increase engagement and drive web registration.

From reviewing plan summaries to pricing medications for the whole family to locating a pharmacy nearby, directing members to the open enrollment website is one of the best ways to help your employees make informed pharmacy decisions and get a head start on open enrollment. Here are a few helpful resources featured on the Express Scripts open enrollment website that you can call out to your employees to help them save money and improve their health:

  • Recommend that they take advantage of the Price Medication tool on the website to find and compare prices for their entire family’s medications in advance.
  • Suggest your members use our Locate a Pharmacy tool to find retail pharmacies in their network close to home or work.
  • Let employees know that once their benefits are active, they can receive timely safety alerts, refill reminders and savings information when they register at Express-Scripts.com.

Engage your account team in advance

Engaging your account team early in the open enrollment process is one of the best ways to ensure a smooth open enrollment season for you and your members. Your account team will work with you to customize your website to help your members get the most out of their pharmacy benefit. The sooner you engage your account team, the better. We suggest contacting your account team at least two months in advance. For example, if open enrollment begins October 1, reach out to your account team before the end of July to get started early on the process, which will help make finalizing your benefits as smooth as possible.

Express Scripts understands that open enrollment can be complicated and confusing for your employees. Remember that the most successful and smoothest open enrollment seasons are anchored by a communications plan before, during and after open enrollment. By following these tips from open enrollment experts at Express Scripts, your company can ensure that open enrollment is a simple, effective and seamless process for all of your employees – and that there’s no reason to put it off.

Author Bio

Doug Jacobs
comments powered by Disqus