Engaging Patients for Healthier Outcomes

Jun 26, 2013
UBC is helping physicians -- during the doctor's visit -- identify the most appropriate clinical studies for each specific patient.
  • Accountable Care Organization (ACO)

Programs such as clinical studies, observational studies, and disease management programs help provide patients with access to the latest treatments and technologies available. But patients must first understand what programs are available and right for them.

According to the Center for Information & Study on Clinical Research Participation, 94% of people recognize the importance of participating in clinical research, but 75% say they have little to no knowledge about how to participate.

At any given time, there may be thousands of studies and programs in progress available to patients. The amount of information patients are required to sift through to identify a program or study right for them can be a challenge without counseling from an informed physician.

Finding the Right Match Between Study and Patient

UBC, an Express Scripts company, recently joined forces with DrFirst to allow physicians to receive customized information during a patient’s visit regarding new clinical studies and commercial programs in which the patient may be eligible to participate. The goal of this partnership is to make the process of patient recruitment more efficient and to increase medication adherence.

Adherence to therapy is critical to healthier outcomes; the U.S. wasted $329 billion last year on medical expenses that could have been avoided if patients would have taken their medication as prescribed. As such, both adherence and patient engagement in clinical studies are two key areas of focus for UBC.

Through the collaboration with DrFirst, UBC will formulate a set of patient identification rules within PatientAdvisor™, DrFirst’s medication adherence and outcomes platform. These rules will identify qualified patients based on specific health information found in their electronic health record. Using the tool, physicians will be able to receive customized information during a patient’s visit to identify new clinical studies and commercial programs that may be most appropriate for that particular patient.

In addition, patients will be able to choose whether they want to be included in a database used to identify candidates for future studies and programs.

Our goal, with this initiative as with other offerings, is to raise awareness of important studies and programs, improve medication adherence and transform patient engagement in ways that lead to better decisions and healthier outcomes.

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